Life Insurance Facts & Statistics PDF Print E-mail
THE LIFE/HEALTH INSURANCE INDUSTRY

Whether measured by premium income or by assets, traditional life insurance is no longer the primary business of many companies in the life/health insurance industry. Today, the emphasis has shifted to the underwriting of annuities. Annuities are contracts that accumulate funds and/or pay out a fixed or variable income stream. An income stream can be for a fixed period of time or over the lifetimes of the contract holder and his or her beneficiaries.

Nevertheless, traditional life insurance products such as universal life and term life for individuals as well as group life remain an important part of the business, as do disability income and health insurance.

Life insurers invest primarily in corporate bonds but also significantly in corporate equities. Besides annuities and life insurance products, life insurers may offer other types of financial services such as asset management.
 
  • Fifteen percent of husbands and 28 percent of wives have no life insurance.
  • 6 million households (10 percent of families with children under age 18) have no life insurance protection.
  • The percentage of families with dependent children that admit they'll have immediate trouble with everyday living expenses is 22 percent.  Another 26 percent say that if a primary wage earner dies they'll only be able to cover expenses for a few months.
  • Insured husbands in the U.S. carry enough life insurance to replace their income for only 4.2 years, and wives for only 4.9 years.  To meet the expert recommendation of having enough life insurance to replace income for a term of 7 to 10 years, the typical married couple would need to double its current coverage.
  • The percentage of married parents who believe their current life insurance protection is inadequate is 56 percent.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
TOP TWENTY U.S. LIFE/HEALTH INSURANCE GROUPS BY REVENUES, 2007 (1)

($ millions)


Rank

Group

Revenues

Assets
1 MetLife $53,150 $558,562
2 Prudential Financial 34,401 485,814
3 New York Life Insurance 29,280 179,621
4 TIAA-CREF 27,526 420,315
5 Massachusetts Mutual Life Insurance 25,268 172,911
6 Northwestern Mutual 22,597 156,547
7 AFLAC 15,393 65,805
8 Genworth Financial 11,443 114,315
9 Principal Financial 10,907 154,520
10 Lincoln National 10,738 191,435
11 Unum Group 10,567 52,433
12 Guardian Life Insurance Company of America 10,071 41,319
13 Thrivent Financial for Lutherans 6,133 57,412
14 Pacific Life 5,325 111,024
15 Western & Southern Financial Group 4,811 30,941
16 Conseco 4,572 33,515
17 Mutual of Omaha Insurance 4,337 17,746
18 CUNA Mutual Group 3,850 14,946
19 Torchmark 3,487 15,241
20 American National Insurance 3,071 18,465
(1) Revenues for insurance companies include premium and annuity income, investment income and capital gains or losses but exclude deposits.

Source: Fortune.

DISTRIBUTION CHANNELS

Life insurance was once sold primarily by career life agents, captive agents that represent a single insurance company, and by independent agents, who represent several insurers. Now, life insurance is also sold directly to the public by mail, telephone and through the Internet. In addition, in the 1980s insurers began to market annuities and term life insurance through banks and financial advisors, professional groups and the workplace. A large portion of variable annuities, and a small portion of fixed annuities, are sold by stockbrokers. By 2007 affiliated (i.e., captive) agents held 35 percent of new individual life insurance sales, independent agents held 58 percent and others, including stockbrokers, accounted for the remaining 7 percent, according to LIMRA.
U.S. INDIVIDUAL LIFE MARKET SHARE BY DISTRIBUTION CHANNEL, 1999-2007

(Based on first year collected premium)



(1) Includes career, multiline exclusive and home service agents.
(2) Includes brokers and personal producing general agents.
(3) Includes stockbrokers, financial institution, worksite and other channels.
(4) Estimate.

Source: LIMRA's U.S. Individual Life Insurance Sales Studies, LIMRA estimates.



WORKSITE LIFE INSURANCE COMPANY SALES
BY LINE OF BUSINESS, 2007 (1)




  • Worksite marketing is the selling of voluntary (employee-paid) insurance and financial products at the worksite. The products may be on either an individual or group platform and are usually paid through periodic payroll deductions.
  • Worksite sales of life and health insurance in 2007 totaled $5.0 billion, up almost 7 percent from 2006.
 

(1) Short-term and long-term disability.

Source: East Bridge Consultants.




TOP TEN LIFE INSURANCE GROUPS BY NUMBER OF INDIVIDUAL TERM LIFE INSURANCE POLICIES ISSUED, 2007


Rank

Group

Number of policies issued

Amount of insurance issued ($000) 

Average amount issued per policy
1 State Farm 351,536 $72,118,322 $205,152
2 American International Group (AIG) (1) 342,207 120,723,359 352,779
3 Direct General Group 308,999 3,544,855 11,472
4 Citigroup 259,950 77,864,529 299,537
5 Allstate Insurance 247,889 45,958,414 185,399
6 Liberty National 242,010 6,723,301 27,781
7 American Family Insurance Group 183,214 18,318,278 99,983
8 Zurich Insurance Group 137,464 25,539,661 185,792
9 Old Mutual 127,472 17,111,084 134,234
10 Genworth Financial Group 123,832 53,711,410 433,744

(1) In 2008 AIG ceded 79.9 percent of its ownership to the federal government in exchange for an $85 billion loan.

Source: National Association of Insurance Commissioners (NAIC) Annual Statement Database, via Highline Data, LLC. Copyrighted information. No portion of this work may be copied or redistributed without the express written permission of Highline Data, LLC.

TOP TEN LIFE INSURANCE GROUPS BY NUMBER OF INDIVIDUAL WHOLE LIFE AND ENDOWMENT INSURANCE POLICIES ISSUED, 2007 (1)


Rank

Group

Number of policies issued 

Amount of insurance issued ($000) 

Average amount issued per policy
1 Liberty National 745,861 $13,669,254 $18,327
2 American International Group (AIG) (2) 482,321 24,420,484 50,631
3 UnumProvident Life 307,531 7,445,766 24,211
4 State Farm 265,176 14,695,593 55,418
5 AEGON USA Incorporated 244,820 21,223,344 86,690
6 Mutual of Omaha 189,058 4,481,512 23,704
7 Metropolitan Group 165,045 29,875,207 181,012
8 New York Life 164,275 31,666,114 192,763
9 Conseco 135,658 2,438,768 17,977
10 Northwestern Mutual 134,280 32,895,264 244,975
(1) Benefit is payable either at death or at stated date if policyholder is still alive on that date.
(2) In 2008 AIG ceded 79.9 percent of its ownership to the federal government in exchange for an $85 billion loan.

Source: National Association of Insurance Commissioners (NAIC) Annual Statement Database, via Highline Data, LLC. Copyrighted information. No portion of this work may be copied or redistributed without the express written permission of Highline Data, LLC.
 
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